Midas Case Study Essay Example for Free

Midas Case Study EssayWinners From the customers perspective the winners which marks they utilise Midas are Speed and Price. In order to assess the anticipated impacts of the introduction of precaution services on the existing business procedure it is demand to analyse the potential fit of the new business with the existing areas. This analysis will mention whether or non the process can be effectively integrated within the existing takings process without jeopardising the companys existing winning qualifiers.Potential negative impacts ?Need to new skills within taskforce ? training is necessary ? Complicates the operating theater process ?Demands on physical space and potential capacity constraints ? Pressure on memory space of inventory ? may require offsite storage which may complicate the operation process ? additional exertion demands ?Planning complexity ?New machinery will be required creating further pressures on berth space ? More time is required to offer all se rvices?Possible bottlenecks in the operation process ?Customer awareness of new services needs to be addressed. The problem with the proposed introduction of the maintenance services is that Midas is moving from specialised services, namely mufflers and brackens into more general services such as maintenance. The potential negative impacts have been outlined above, and the successful product line extension must be managed to run across effective allocation of resources so that the existing businesses are not harmed.Suggested implementation We believe that the constitutional nature of the maintenance services is different in form from the very specialised areas of replacement mufflers and brake servicing. Therefore we believe that effective product extension should be introduced in an isolated manner to ensure that the existing operation processes are affected as little as possible. Additional space, additional equipment and labour force retraining would be required in order to implement this new service.Certain entropy should be gathered from the shop owners. Midas should find out the amount of available resources (labour, space, etc? ) to gain a clearer enter of storeowners ideas/feedback, and to engage them in the product line extension. The storeowners are closer to day to day operations and thusly are better suited to assess the viability of the extension.Extension of the services should be restricted to those stores that have ample resources (including floor space, under-utilised labour, and inventory storage onsite) to allow product line extension so as to ensure that the Midas brand image in their main business of muffler and brake servicing are not harmed by capacity and service problems. Extension of the services should be monitored by preset criteria by the organize offices in the various countries. If the service proves successful the viability of purchasing extra land to expand these services in other stores should be explored.