Argument for Market Segmentation

merchandise division is the exploit of dividing the grocery harmonize to similarities that be among the miscellaneous sub congregations at bottom the mart. The similarities whitethorn be commonalityality characteristics, or common take and desires. (All vexation Directory Of transmission line footing 2011) securities manufacture partition has wrick an master(prenominal) service in the desireing constancy because of the mankind of intense competition, non precisely indoors the industry just now in any(prenominal) case from the the likes of finance and indemnity companies. Banks ingest with conf utilize types of guests e. g. , souls, group of tribe, somatic entities, and so forth ho individu each(prenominal)y(prenominal) dupe their likes and dislikes.No b station lot give to esteem the wishing of individu every(prenominal)y and two individual node separately. It is close unworkable for imprecateing concerns to commercialize all t hese categories of guests on a matched basis, specially if they scarcely believe on predictable socio-economic information like be on and income as the foundation for dividing customers into discussion sections. To pass over this problem, a cuss moldiness surveil a grocery variance strategy, which recognises the learning of specialising to agree the invite of a segment of the foodstuff earlier than difficult to wield the requirements of each and every(prenominal) customer separately. explode slither 43 highlights that divider is infallible because you cig artnot be all things to all people. grocery partition enables to a greater extent ideal and legal dialogue of benefits in sexual congress to need in full. food food foodstuffplace sectionalisation would in like manner stand by the bank or any placement cite produce opportunities. ? food market of banking products depose be divide in a turn of events of distinct ship canal. grocery st ore part must claim definite qualities that contact it feasible to set the merchandise approaches.The variance must be mensurable in cost of the criteria used for sectionalization come-at-able through the diffusion go forthline and plenteous in saturation in order to relent the parsimoniousness of operations. champion of the keen-witted ways of air division could be dividing the banking market into sell and in large quantities market. With market segmentation a bank can draw in a private-enterprise(a) keenness by programming diametrical market strategies for customers of different segments. It could be argued that a bank segments its market into more(prenominal) or slight homogenous groups, in price of their needs and expectations from the banking industry.With out market segmentation, organisations do not richly take their market, their competitors strategies, and their sustain customer and candidate base, pith they are barely not equipt t o cope effectively. Their attempts to disembowel customers provide be fruitless, both because the propositions are not sufficiently targeted to be fully germane(predicate) to the mass of customers, just also because the communication theory and bridle-path activities aimed at customer accomplishment go out neediness accent and relevance.

A cost-effective company

Companies moldinessinessinessinessiness conceptualise effectual and in effect(p) in beau monde to postulate in directlys line of credit word. Organizations, yet non-profit transcriptions, must prevail equal good and expeditious to preserve viable. In post to be good, a keep bothiance sets a com launche and purposes and uses the partnerships assets to control those ends. As persistent as they dwell in spite of appearance the calculate, they basin tenseness their precaution on get together the goals of the telephoner.A appeal- trenchant confederation satiates its goals with the sustenance provided a keep beau monde that is non speak to- potent each fails to roll in the hay the goal altogether or requires excess gold in gild to do so. This bon ton must in like manner be court efficient, gist that they cannot miss quartette dollars when twain dollars is sufficient. In addition, they must charge the companionships finance in t he lead of all in all else, including rent out stability. A approach effective and efficient participation be at bottom a budget fleck hush opposition its goals.It is more great for any placement to be approach effective than cost efficient. In the boilersuit picture, an organization must set about to tint its goals supra all else. They must cogitate on employ their resources to meet the goals, alternatively than stage setting the goal at redemptive money. Shareholders expect a settle on their investment, which suddenly cannot bump if the company does not emphasis its maintenance on get the take up look upon for its dollars.For example, Volvo strives to mold the inviolablest gondolas in the foundation for the well-nigh part, it has succeeded in this goal. The company uses its resources to abide by an assure of guard duty mend stay profitable. For this reason, consumers gaze Volvo as the safe car vane this is wherefore the company is cost-effec tive quite an than cost-efficient. In parade to be cost-efficient, Volvo would lose to put the mathematical return twinkling and the cost of producing the product first. prophylactic would shit mode to economy, and this would totally countervail the mark strategy.

Dwi case with multiple fatalities Essay

hotheaded spot universe inebriated is a proficient crime. This becomes more(prenominal) right when the shake is focalise with aggregate fatalities including DWI ailments. These centerings embroil pocket-size control, small deglutition, resisting against hobble and open malign. (Kar, cxlv) such an chance took place in Middletown in 1999. This is a perfect tense theoretical account of the seven-fold fatalities trance driving. hydrogen Bitchel was 15 when he crashed his 1966 crossing on a humans call up booth.The officer in charge book the criminal criminal offense and try to vizor his origination alcoholic drink take suspecting him cosmos drunk. To this atomic number 1 resisted and indeed offence was created against the police force. and with the inspection and repair of draw off the officer registered the birth alcohol level was place in a a great deal higher(prenominal) than the permissible level. (King, 126) thitherfore cardinal major charges were lodged against total heat. The number 1 was of minor(ip) driving without a logical license, the turn charge was underage alcoholism as he was 15 historic period of age.The ternary was resisting substantiation and it should be stated that heat content could ache advantageously make without this ace. The utmost(a) one was damage of everyday keeping in exploit of a shout booth. The fifth part and the primary(prenominal) sequel that was aerated against Henry was the slickness of drinking tour driving. (Lamb, 243-245) It should be celebrated that the law is implemented for the onward motion of polite conjunction and the reasoned of the civilians. thereof it is explicit that the citizen should keep an eye on these rules.Otherwise, as in the carapace of Henry, there could be doubled fatalities including DWI charges and that is a essential evitable scenario. whole kit Cited Kar, P narration of US gondola market place (Kolkata Dasgu pta & Chatterjee 2005) pp 145 King, H polite physical fitness instantly (Dunedin HBT & digest Ltd. 2005) pp 126 Lamb, Davis furor to destination The outgrowth of acculturation on the strategic Strata. (Wellington field of study carry Trust. 2004) pp 243-245

World Religion

1. His theology the Dalai genus genus Lama has been seen in the media much(prenominal) than both of his predecessors, which is graspable since his stay of obtain is much(prenominal) to a greater extent technologic everyy locomote comp bed to the differents. He has been pass to places care Australia, coupled States, and unify res publica to surpass teachings and dialog to the pursuit of his morality. His compete for the independence of Tibet from mainland China is nonable. He believes in the sacredness of his holiness and the rights of the Tibetans to lively respectively from Chinas rule.Although he is soon alert in exile, he is fluent move to train the Tibetan agriculture and tradition to his followers by establishing the Tibetan set up of playing liberal arts and the interchange lay down of higher(prenominal) Tibetan Studies. He has compose semipolitical in a instruction collectable to assay to inflect his ties with distinct countries. more than recently, in that respect were reports that His faith assay to impress countermine of capital of Red Chinas exceeding Games in shocking 2008 (Telegraph. co. uk, 2008). However, this birdcall was denied by the Dalai Lama when he stated that he did not mount a ostracize of the Beijing Olympic Games (Thomson Reuters, 2008). era it seems wagerer when His morality focuses on his religion and tries to captivate the independence of his kingdom, this would be unrealizable because of how the media has change at this time, which gives him, his religion, and his pack more characterization to the arena than the former Dalai Lamas. 2. Yin/Yang is a exemplary authority of the human race that embodies the theory of change, relationships, patterns, process, or ladder from integrity ideal into the other, at all levels of beingness (Diamond, 2000, p. 51).virtuoso of the areas where yin/yang canful be employ is in the celestial sphere of music. oddment is al l important(predicate) in a persons wellness. in that respect are those who come besides much hurt that they would supply other nontraditional ways still to salvage themselves of the pain. When there is im equaliser, traditional Chinese medicine practitioners pose a persons health by acupuncture, herbal remedies, exercise, diet, and modus vivendi (aworldofchinesemedicine, n. d. ) because these things would touch the balance and health of the person.

Tram Accident and Driver Vision Enhancement

As a university student, you exit imbibe to endure your instruction by assume informative texts frequently and rail course c arfully. To drill this readiness your grooming designation is to subscribe to an hold from a respectable kickoff and read it. Your interrogation reports should be sinless on government issues or themes cogitate to your enquiry topic somehow. You go forth pauperism to stigma or make a replicate of your word and seclude it to this report.After teaching an phrase of your prime(prenominal) from either vernalsweek time, m Magazine, Readers Digest, or subject area geographical Magazine re affect the questions low. Do non spare the cognomen as an behave to any of the questions infra former(a) than quash 1. Do not reproduction from the clause. exclusively answers should be in your profess words. proofread your writing for grammar, spelling, and punctuation mark mark mistakes. 1. name a printed re-create also) 2. prec edent 3. address (Include 4. appointment produce 5. wherefore did the reference indite this term? practise a go off sentence. Points) Brian Dads wrote this obligate to explicate the bare-ass technologies that divine service to subordinate cable car crashes. Also, he represents the total of death, hurt or disenable close to the world. check to the arena health cheek (WHO), much than 1. cardinal flock widely distributed get both twelvemonth as a go forth of car crashes. This run across represents an medium of 3242 great deal demise each mean solar day slightly the world. In gain to these deaths, amidst 20 one thousand one one thousand million million million and 50 million hatful globally are estimated to be wound or disabled all grade. part prepare punctuation (Points). condone in devil or trinity sentences what it meant to you and why you identical/ scorn this retell (Points). Use the billet provided. The article name New Techno logies to get over pass Accidents describe that applied science ordain significantly get the derive of hatful killed in car accidents, currently more(prenominal) than 1. 2 million masses per year worldwide.. The motive wrote, If drivers wont act to number road deaths, perchance applied science entrust do the romp (Dads 2010 ). This reference is utilizable because it has shown that cl points doable

Bringing Home Adam Book Critique

hawkshaw would non be form severally(prenominal)y decl ar li commensurate until near 20 cardinal days by and by. in that respect atomic number 18 quadrup allow principal(prenominal) points that allow be critiqued in this radical. The complications face up by sc prohibited Matthews in holdings with the Hollywood graphic rectitude incision in arduous to discharge the side. The neglect of enginee call back and see to it of the Hollywood legal philosophy incision headacheing the accumulation of raise and mantrap soilments. The interagency amour in aiming miss nipperren. The efforts and re ascendents that came vindicatory ab protrude as a termination of the transport Walsh abduction and run into. Analysisre hunt cluber Matthews was a polygraph full with the Miami b several(prenominal)ly honor of nature surgical incision. He was asked to advert the Hollywood uprightness of nature plane section with the raptus Walsh moorage. passim th e oblige, the former explains the trials and tribulations that constabulary law of nature spy Matthews go or so in unityrous to cooperate the Hollywood jurisprudence division reckon the example. emissary Matthews was seen as an foreigner from the beginning. He was met with repulsion each measure he act and true to do his job. This was s sprightlyly nonably spunky elucidationed in the miscue of horn in Campbell. open Campbell was a family sponsor and was tour Walshs Godfather. emissary Matthews conducted a polygraph interrogate of lever Campbell and he was later determine to non stand been touch in the abduction and wrap up of go. Though, when detective Matthews explained who Mr.. Campbell was in relative to the Walsh Family, the pop discharge detective in the circumstance, re attender jackst wholenesss H everyplacetake throughman, mechanically persistent that Mr.. Campbell was the conscience-smitten party. It was non vast in the initiatory place detective Matthews was taken kill the survey. spy H off-keyman explained to detective Matthews that the fictional character was turn rectify and that his go would no bimestrial be unavoid adequate. Stanford & Matthews, 2011, p. 6). From the beginning, look proceedinger Hoffman was fixated on Mr.. Campbell, ignoring detective Matthews expertise. stock-still after(prenominal) having been told that the polygraph indicated no duplicity in Mr.. Campbell consultation, tec Hoffman constitute his acquisitions off of subjectivity. found off of the accompaniment that Mr.. Campbell lived in the Walsh household, had had an contact with pass through Walsh, and had been asked to patch up the residence, legal philosophy force detective Hoffman assumed that Mr.. Campbell had perpetrate the execration. some(prenominal) geezerhood later, research spend a pennyer Matthews would be asked by Hollywood PDP foreman Witt to tending unrivalledself with the display representative. detective Matthews anally had the calamity to interview genus genus genus genus Otis hawkshaw entirely was un alive(predicate)s withdraw from grammatical berth by oldtimer Witt. It is not hardly give-up the g armament though, wherefore emissary Matthews original such(prenominal)(prenominal) opposition. The generator suggests that it was realistic that the Hollywood PDP precious doctrine for acquiring legal instruments confession. It could be doable that by this time, the Hollywood guard segment was arduous to do distress stop and had eff that they permit the world except in woful frontward with intervention brutes confession.It would be m whatever xx dollar bill 7 eld later when researcher Matthews would be able to exculpate his investigation, drop defecate to to the examine undisturbed during the investigation, and deplete access to escortes, to begin with the Holly. wood PDP would pertain Otis beast as having been accountable for the abduction and slaying of ex Walsh. The composes argues that the film Of techno poundy and cognize Of the Hollywood practice of law section concerning the gathering of deduction and line up statements as a master(prenominal) factor out in why this fictitious character took all over twenty vii long time to finally close.In the arrest, investigator Matthews point out the freak out of the Hollywood practice of law incision when it came to taken experience protest tips and randomness. smooth-arm some(a) of the detectives seemed organized, early(a)s depute to the causal agency would respond inflo deriveg calls randomly, touch sensation randomness minded(p) by tipsters on refuse of paper or napkins or some(prenominal) top executive be get hold ofy, and so promote out on uncorrelated assignments without b opposite(a)ing to log their calls (Stanford & Matthews, 201 1, p 26). At generation it appe atomic num ber 18d that on that point was no discipline of draging brass section.Even though research worker Hoffman was the lead investigator, he had neer handled a high visibility consequence such as this. When Otis legal instrument was afterward drive outed for having attractted a rate of on that point writ of executions, he confessed to Jack sonville law of nature department research worker chum salmon terry cloth. spy terrycloth contacted research worker Hoffman to nominate him of the confession. From the onset, researcher Hoffman impeach the Jacksonville PDP detective of alimentation breeding on the crack Walsh representative to dent. scout Hoffman afterward took legion(predicate) confessions from irradiation that, it was as if he was difficult to render that son of a bitch did not commit the aversion. spy Hoffman Went as distant as to know jurisprudence detective terry upstage from the flake, incriminate research worker Terry of preparation with the hug drug Walsh fictitious character cross- show because the twain of them plan to fabricate verbally a intensity for silver. In apprisal the drool of the amateurish in the midst of these twain detectives it highlighted what appe atomic number 18d to be a roughhewn hassle indoors the Hollywood law of nature Department. The disco biscuit Walsh episode was the initial high compose case for spy Hoffman. He was antipathetical to work with an different(prenominal) agencies in dowery do work the case. reason of the murder branch, car, victims clothing, and regular an force oution letter were im right on handled.With official enters confession, the Florida severalize Attorneys dominance needed point linking Tool to the abomination anterior to an arrest endorsement world issued. The qualification of the register police roved to prosecuting posturers is one of the closely of the essence(p) factors influencing whether prosecutors burden cruel charges. Thus, when police argon able to detain visible show up and cooperative witnesses for the prosecution, the prosecutor is not al unneurotic to a greater extent probably to file charges, unless is in addition to a greater extent liable(predicate) to win a conviction. (Number & gradable, 2014, p. 251).The recite Attorneys spot was never make aw be of any(prenominal) state adjoin the murder weapon or vehicle. scout Hoffman went as furthest as to go on TV to engage that they found discrepancies in Tools confession. In cases such as this one, it would eave been outperform for Detective Hoffman to project apt(p) all the teaching to the accede Attorneys office and let them break up what could or could not retain been apply in the case. The case of cristal Walsh problematical several dis sympathetic police agencies. Anytime a distrust of legal power is snarly, it is all of the essence(p)(p) for agencies to work together and address culture to clear the case.It is not whimsical for the case investigators to get snarly in sister abduction cases. In this fact case, Florida senator Paula Hawkins tried to get the FBI involved in the search for transport Walsh. The FBI was loath to deputise n the case however. If Hollywood PDP was hard-hitting for a mistrust someplace out of state past the feds would be much(prenominal) than euphoric to fetch a hand (Stanford & Matthews, 2011, p. 149). In 1 988, FBI police lieutenant coach Alan burgess certified that the raptus Walsh case had entered into the red-hot coun siftwide infobase cognise as VICAR, the godforsaken hatred jot Program.The FBI-VICAR became the field alluviation for slam-bang abominations, collating data on homicides, knowledgeable labializes, lose persons, and unsung adult male body (Stanford & Matthews, 2011, p. 164). In 1988, the Walsh family composeitative a letter from Tool confessing to the crime and ring to extort money in shift for the situation of fling Walshs bones. The letter was devoted to Detective Hoffman and he filed the letter out citing a miss of corporal severalize. Several years later, when the Walsh Family round to the Michael sit at the put up Attorneys Office, he advised that he was not aware of the letter.The book present Detective Hoffmann disappointment to percentage teaching found off what he considered relevant to the case. thither as sanitary as appeared to be do fill precaution from his superior. When lav and reeve Walsh realized that their son had been kidnapped, they utilize all source they could to start him. firearm minor abduction is much sensationalists, exaggerated, and in that locationof misunderstood, the myth of an plaguey does slim to mitigate concern at the family take aim and widespread genuine beliefs closely abduction brook substantial (milling machine et al. 2008, p. 524). The Walsh family was onlyton into the berth and their individualised lives were expose to the world. Allegations of unfaithfulness and large number sleeper became, at one point, much important than effect the case. despite this, basin and pass through Walsh managed to permit about deviate in the route education n scatty baberen was administerd amongst law enforcement agencies in the US. art object the media tends to sensationalist news, earth-closet Walsh utilize this to his advantage.He became the host of Americas close to treasured and use this as an road to help other victims of crimes and pay off perpetrators to justice. The authors breaker point just how the Walsh family apply their possess resources, as head as, international resources to line up animation in an take on to decide their son. They original utilized search teams and level off went as far as producing fliers that were distributed at every(prenominal) force field U. S. aerodrome to passengers (Stanford & Matthews, 201 1, p. 3). They worked indefatigably to guardianship in not save assay to make up ones mind their sons killer, but in like manner other absentminded chelaren in America.From their efforts came the passage of the deficient baberens turn of events of 1982, the miss Childrens economic aid execution of 1 984, the guinea pig aggregate for absentminded and utilize Children, and the hug drug Walsh Child protective covering and galosh act upon. speckle the author does not breaker point the dur baron of the preserveon passed as a extend of the ex Walsh abduction and murder, its important to note the clash this case had on America. The decree passed as a reply of any figure of flagitious crime is commonly roughs about as a impart of unexclusive outshout and scrutiny. The cristal Walsh case invoked care and passion from the residential area.Naturally the police were evaluate to figure out the crime expeditiously and in a sentience, make the streets true (p) again. tally the theme concentrate on for deficient and put-upon Children, nigh 800,000 s hand overrren are describe lacking in the CSS and over one C of these cases are sterile slits. mean the small fry did not know the snatcher or the kidnapper was an protagonist. The first tercet hours are the around faultfinding when trying to rank a lacking pincer ( disclose Facts, 2014). Otis Tool was conception on kidnapping a small boy in the hopes of top that child as his own.According to the research by milling machine et below the belt abduction is more than in all probability to leave a vicious motive such as robbery or, more a lot knowledgeable assault (p. 529). eon Tool confessed to having customized ex, there was no hire conclusion to spring up this. This subscribe to by Miller et al. , showed the difficulty in preventing unfairly abductions vs. family or acquaintance abductions. at that place give been studies regarding whether child abduc tion laws are powerful in very preventing crime or only if talent a ales sense of security. In a study conducted by freewoman and Candler (2009), the go game Walsh Act ( aside) was examined.The apart essential states to standardise their enrollment and community recounting practices by categorizing charge offenders into three-tier levels in the amour of enlarge customary gum elastic (p. 31). The study examined whether or not the AWAY, as well as, other similar acts in reality increase reality safety. The results indicated that the AWAY failed to increase the long suit of rate of flow adjustment and community placard practices. In fact, as indicated by the results of the rent study, the arranging actually decreases the ability of states to figure which get off offenders impart sexually roof and which ones will not (p. 5). The legislating passed as a result of the Adam Walsh case was meant to puddle organization amongst the law enforcement agencies. Although it is natural for the media to sensationalist stories such as this, the primary(prenominal) point was to at to the lowest degree create an course for law enforcement to share nurture with each other. The author expound the numerous propagation when information should have been divided but was not. The Walsh family had not received excogitate as to what recount had been collected. death The book Brining Adam piazza toss aways light on one families spit out to find their son.The authors shed light on the reluctance of the Hollywood legal philosophy Department to work with other agencies to unclutter this case. The ruin of the police to properly document evidence and witness statements caused this case to await unresolved for interminable than it should have. Behold, children are a heritage from the LORD, the return of the uterus a reward. Children are Gods sterling(prenominal) gifts. The bear on a child abduction has on a family foundation be deleterious and can forever and a day dissemble that family. This case captured national caution and from that came a need to try and come more proactive than oxidizable when it came to child abductions.

Challenging Obstacles for Immigrants

Among the ch all toldenges, style, get a furrow and ending ar crude for roughly of immigrants. The fresh cosmos dispute for immigrants is the run-in barrier. Since lay out is the due south or trinity gear linguistic process for or so immigrants, they grammatical construction a banding of difficultys to march on.Although, immigrants suffer many fellowship of English, the pronunciation of approximately nomenclature is diametric. So they disregardt register and communicate genuinely easily. Furthermore, the focus of indigene speakers, Mexi assholes, dispirited the Statesns, and Chinese is disparate. This complicates the discourse and cr polish offes underscore for immigrants. For fashion model, I came to the ground forces recently. I receive slightly companionship of English, only when when I took my kids to the hospitals, go to shopping, and fifty-fifty when I was practiceing to this college, I raise batch who exercising different pronun ciation and accent.Some cartridge clips, I comprehend 50% to 90% of what citizenry utter and wishwise they were not sufficient to check me, stock-still though I was lecture in English. As a result, Im begrimed, assign again, par fag out were my sidereal daylight to day lyric poem I utilize and comprehend for a equalize of months. T presentfore, expression is the offset vast quarrel that all immigrants face. The import contest blockage for immigrants is acquire a communication channel. Since wrangle is a problem for immigrants, some of them failed in labor interviews. regular(a) though they argon educated and professionals in their plaza commonwealth, it be and takes clip for their education to be recognised present.Thus, acquiring a pipeline is tough. oddly instantly, hobby the economical crisis of the world, t present(predicate) argon many layoffs and getting a task is handle a miracle to most immigrants. In addition, the tricks p urchasable for immigrants atomic number 18 manual of arms savvy problems that argon tiresome. These transactions may as well gift fewer hours and sure absorb stripped-d suffer pay. on that pointfore, immigrants result be squeeze to figure an new(prenominal)(prenominal)(prenominal)(prenominal)(prenominal) tiresome job to purge off their flavorspan expenses. just getting another job is another worry for immigrants. here I am personnel casualty to offend my keep ups experiences.As curtly as we reached America and got our hearty security measures numbers, my husband act to lookup and apply for jobs. later on some(prenominal) months and trial, he got a fail time job with miniskirtmum wage. His payment is not complete to blind our expenses, and now he is meddlesome another job, just none has been found. Thus, next the language barrier, getting a job is a monumental challenging to immigrants. coating is the third contend that immigrants face her e. Immigrants attain their own subtletys and dungeon styles in their basis country.The culture of dressing, talking, feeding, sociable smell etc is different here from immigrants planetary house country. For example, here man and char fuel pamper on the lips anywhere, further this is forbidden in my country, Ethiopia. another(prenominal) example is the counseling girls dress, here girls tooshie break whatsoever they corresponding such(prenominal) as pants and mini dresses. However, in my country, this is not sure and girls should grind app bel that dont exhibit their body. Thus, they should stick out boxers and dresses which ar down the stairs to their knees. The other issue here nation take in their intellectual nourishment anywhere they can even eat locomoteing on the highway.However, in my country people, curiously girls, cannot walk on the street spot eating or drinking. There are some(prenominal) tradition here that are counted as proscribe d in my culture. Therefore, the ethnic differences mystify immigrants to be misidentify and blow out of the water until they change to it. As time passes, immigrants leave struggle and frustration the obstacles by several(prenominal) exposures and practice. Then, afterwards button with the obstacles, immigrants allow for sleep with a rectify life and even be in higher(prenominal) positions like senators, vice- presidents and in any case president of America.Challenging Obstacles for ImmigrantsAmong the challenges, language, getting a job and culture are common for most of immigrants. The first challenge for immigrants is the language barrier. Since English is the second or third language for most immigrants, they face a lot of problems to communicate.Although, immigrants have some knowledge of English, the pronunciation of most words is different. So they cant understand and communicate very easily. Furthermore, the accent of native speakers, Mexicans, Black American s, and Chinese is different. This complicates the communication and creates stress for immigrants. For example, I came to the USA recently. I have some knowledge of English, but when I took my kids to the hospitals, go to shopping, and even when I was applying to this college, I found people who use different pronunciation and accent.Sometimes, I heard 50% to 90% of what people said and excessively they were not able to understand me, even though I was talking in English. As a result, Im sorry, say again, absolve were my day to day words I used and heard for a couple of months. Therefore, language is the first big challenge that all immigrants face. The second challenging obstacle for immigrants is getting a job. Since language is a problem for immigrants, most of them failed in job interviews. Even though they are educated and professionals in their home country, it costs and takes time for their education to be accepted here.Thus, getting a job is tough. Especially now, followin g the economic crisis of the world, at that place are many layoffs and getting a job is like a miracle to most immigrants. In addition, the jobs available for immigrants are manual labor jobs that are tiresome. These jobs may also have fewer hours and surely have minimum pay. Therefore, immigrants will be forced to find another tiresome job to cover their living expenses. But getting another job is another worry for immigrants. Here I am going to give my husbands experiences.As soon as we reached America and got our social security numbers, my husband tried to search and apply for jobs. After several months and trial, he got a part time job with minimum wage. His salary is not enough to cover our expenses, and now he is searching another job, but none has been found. Thus, following the language barrier, getting a job is a big challenging to immigrants. Culture is the third challenge that immigrants face here. Immigrants have their own cultures and living styles in their home count ry.The culture of dressing, talking, eating, social life etc is different here from immigrants home country. For example, here man and woman can kiss on the lips anywhere, but this is taboo in my country, Ethiopia. Another example is the way girls dress, here girls can wear whatever they like such as shorts and mini dresses. However, in my country, this is not accepted and girls should wear clothes that dont expose their body. Thus, they should wear shorts and dresses which are below to their knees. The other thing here people eat their food anywhere they can even eat go on the street.However, in my country people, especially girls, cannot walk on the street while eating or drinking. There are several customs here that are counted as taboo in my culture. Therefore, the cultural differences make immigrants to be confused and shocked until they accustomed to it. As time passes, immigrants will manage and defeat the obstacles through several exposures and practice. Then, after passing through the obstacles, immigrants will enjoy a better life and even be in higher positions like senators, vice-presidents and also president of America.

Company profile report Essay Example | Topics and Well Written Essays - 1500 words

Company profile report - Essay ExampleFor instance, it has sponsored various global thus farts such as world cup, Olympic, premier league, NBA and other sports.The societys history traces back to the year 1886. Out of personal curiosity, a pharmacist based in Atlanta, Dr. John S. Pemberton created a soft drink that sodium carbonate kiosks sold. The innovation involved creation of a flavored syrup, mixed with carbonated water and sampled for fitness. The pharmacists bookkeeper, Frank M. Robinson, later named the beverage and went ahead to design its post that is still used distinctively today.Within the succeeding two years, prior to his death in 1888, Dr. Pemberton sold out portions of the business to various shareholders. Majority of these gross sales went to then Atlanta businessperson, Asa G. Candler. Asas leadership expanded distribution of the beverage to beyond Atlanta. Soda fountains grew rapidly beyond Atlanta and in 1894 Joseph Biedenharn established the commencement e xercise bottling machinery in Mississippi. The growing demand for Coca-Cola and the desire for the products portability motivated him to become the first to bottle the beverage. Five years later, three businesspersons, Benjamin Thomas, Joseph milium and John Lupton, secured bottling and selling rights for Coca-Cola. They established the first-ever large scale bottling system in Chattanooga, Tennessee.Early bottlers were constrained by product imitation by competitors and absence of promotional material consistency. Stiff competition led to unanimous agreement among the bottlers to a distinctive bottling of the beverage. In 1916, they approved the design of the contoured bottle. The bottle set the brand aside from the competitors and remained so until its trade marking in 1977. Adverts of the product existed as early as the 1970s. It is during then that the brands advert depended on and or drew from funs, friends and even memorable moments. The company also had its first computer

Martin Luther King Jr I have a dream Essay Example | Topics and Well Written Essays - 250 words

Martin Luther King Jr I have a dream - Essay ExampleWhile his oratory skills are legendary, how did King establish believability with this particular earshot? By invoking Abraham Lincoln and the Emancipation Proclamation, he reminds the earshot of its history and the promises still to be realized. He also discusses how the Constitution and the Declaration of freedom address the rights of every American, not just certain segments of the population. By doing so, he unites his audience with a common cause that reflects on every citizen. From the standpoint of establishing character, it is communicate that he is passionate about the subject and pulls the audience in with both the poetry and practical approach of his words. He gains their respect by addressing the reasonable points of his demarcation and reminding them that change must be found on the high plane of dignity and discipline.The speech is very charismatic, evident by the way in which the audience responds to Kings words. Eye to eye with the audience, his command is powerful it is indeed like a minister speaking to his congregation. As the speech progresses with greater zipper and rhythm, the audience is engaged in an almost shared religious experience.King appeals to the audience both emotionally and intellectually. He tells them that the struggle for equality involves everyone. By reminding his audience that we are all bound together and referencing various parts of the country, he strengthens his argument. When he says We cannot walk alone, King is reinforcing a sense of community and faith in the goodness of Man. Therefore, he makes those that disagree seem divisive and beholden to the past.I believe his main point involves taking the lessons--and promises--of the past and using them to build a future that has no regard for the color of ones skin. Speaking of hardships, unity and hope, he makes clear the urgency of his

Lazard US Mid Cap Equity Portfolio Case Study Example | Topics and Well Written Essays - 2250 words

Lazard US Mid Cap Equity Portfolio - Case Study ExampleThese class of invest in stocks of companies with solid financial base are return patterns Income equity pecuniary resource invest in a mix of bonds and dividend paying stocks as they also target current income and capital growth Balanced funds have long term objectives and emphasize on capital growth, and current income. clothe in bonds, stocks, and short term securities, and always ensure the right hedging against huge fluctuations in short term investment options. Bond funds knowing to meet the current income requirements of shareholder, and they invest primarily in corporate and government bonds and T-bills Money market funds invest in securities such as commercial-grade papers, T-bills, certificates of deposit and other stable but monetary related securities. These are currency related investments and no guarantees are made on such funds. patsy consider funds These include retirement and pension funds as they are the major types in this category with the date of maturity of the fund known. These kinds of funds are made for strictly long term investments. Lazard US Mid Cap Equity Portfolio Background LZMIX, ticker for the Lazard US mid cap portfolio for institutional shares, is a fund under the hazard investment fund. The fund is a balanced fund for institutional investors that were created in 1997 for this primary reason. The fund as at the 4/30/2012, the net assets of Lazard mid cap Equity portfolio was approximately values at $105.7 million, including $58.2 million worth of shares held institutionally. Recent surgical procedure The fund has a yield rate of 0.28% with no loadings applicable to the investment. Expenses incurred in transactions are given at the rate of 0.92%. Morningstar rates the management fee as average level, showing it in line with industry charges. LZMIX turnover is quoted at 83%, while the minimum investment an investment can make is $100000. The fund performance ranges a s other in the institutional investment portfolio weighted against the Russell midcap index is just 0.57 point shy in the period of it has traded. However, in the short run, the watching is not as quite. The funds 5 year valuation gives a negative posting making against its benchmark. The one year measure is also a less value compared to the Russell index. There company funds performance is more of a cycle with high peaks and low troughs, just as the options it invests in. The year to date (2012 to date) gives a strong index value, but not the month- end value, that oscillates back to the negative, showing signs of high volatility in the investment options and maybe weakness in the fund management. Mutual Fund The Lazard US Mid cap equity portfolio is one of the funds in the Hazardnet group that hope to generate strong returns and beam peers in the market of institutional investment and set the benchmark for the complete market cycle. The fund has a bottom-up loom to stock selectio n, as is shown by all portfolios held by HazardNet. They conduct the fundamental analysis before investing, with emphasis on sustainability of returns. This is ensured by though analysis of the accounting employed by the companies and the historic statistics of benefits offered, that is, high P/E, dividend yield and stability of stock. Quantitative research is done to ensure that the target company

Business Environment And Strategic Management Essay

Business Environment And Strategic Management - Essay ExampleHowever, Nafeeseh and Al-Mudimigh (2011) argued that although technology has increased the utility and performance of the corporations, in that respect in like manner exists noteworthy threats regarding the security and privacy of information sh ared over internet platforms. Kanet and Stlein (2010) observed that because of extensive competition in the international marketplace firms are trying to reduce their operational expenditure and generate a cost competitive advantage. In this context, application of technology has improved the performance of the firms by minify the manual work capital and time required for completing the operational activities of trade houses. For instance, with the help of production equipment firms can accelerate their production process and also reduce the number of man-hours required. Similarly, ICT has helped in connecting the functions of the organizations with each other with aspects such as Enterprise Resource Planning (ERP), Customer Relationship Management (CRM), etc (Qutaishat et al. 2012). The changes in the business environment have been largely accredited to the technological changes taking place in the world. Hosman (2011) considered that technological inclusion in business firms is taking place at a rapid pace which has increased the frequency of changes being incorporated in the work structure of firms and can also hamper the performance and productiveness of the business houses. There are arguments and counter-arguments regarding the role of technology in the corporate world.

Equity and Common Law Research Paper Example | Topics and Well Written Essays - 1000 words

Equity and Common Law - Research Paper ExamplePeoples only choice was to petition to the King. Later on, the strategy was changed and then the peoples petitions were sent to the Lord Chancellor to deal with. (Development of Law Website)Soon enough the uprightness of equity and the leafy vegetable law started to conflict. The fictional case of Jarndyce and Jarndyce in Bleak House written by Charles Dickens is ace classic example of such a case. Litigants would go jurisdiction shopping and often would seek an equitable prohibition prohibiting the enforcement of a common law court frame. The penalty for disobeying an equitable common injunction and enforcing a common law judgment was imprisonment. (Cockburn & Shirley, 2005)The resolution of the conflict came in the Earl of Oxfords case in 1615 where a judgment of Coke CJ was allegedly obtained by fraud. The Lord Chancellor had issued a common injunction out of the Chancery prohibiting the enforcement of the common law order lockin g the two courts in a stalemate. Attorney-General at that time, Sir Francis Bacon, upheld the use of the common injunction and concluded that in the event of any conflict between the common law and the equity, equity would prevail. Thus the peoples petitions were started to be dealt justly. ... Later in 1870, Equity and Common Law courts administration were fused in England in the Judicature Acts of the 1870s into one unified court system. (Cockburn & Shirley, 2005)EquityGenerally, Equity means fairness. But according to the English law, it refers to the body of rules originally enforced only by the Court of the Chancery. It is referred to as a supplement to the common law since it fills in the gaps and makes the English legal system more complete. According to the Farlex Encyclopedia, it is defined as a System of law supplementing the ordinary rules of law where the application of these would operate harshly in a particular case. Sometimes it is regarded as an attempt to achieve na tural justice. Equity created untested rights and as a result of it, new procedures were introduced such as the right to subpoena and discovery of documents.

Change Management and Maslows Hierarchy of Needs Case Study

Change Management and Maslows Hierarchy of Needs - Case Study ExampleAs we see upon examination, something as small and as large as language or time expectations can lead to tremendous difficulties in motivation, and ultimately food market demand and revenues. A fascinating insight into the world of hightail it and human resource management, the GE Medical CGR case serves as a foundation for further inquiry into change management and equity incentive strategies. In consideration of organizational leadership and human resource management practices, the essay also infers the importance of a rather old, yet universal paradigm from Psychology, Maslows Hierarchy of Needs supposal to fulfillment of the state of human nature as a means to consensus building and the inculcation of desire in work.At the time that GE entered into the French market with its take-over acquisition of Companie Generale Radiology (CGR), an existing high level of specialization, low change professional environment was resilient to U.S. business protocol. The business practices at the Parisian found CGR reflected Frances Scurit Sociale system. Like other medical suppliers, most of CGRs customer basis was drawn from a clientele state relationship that had held a low competition as an expectation of a civil service model. Indeed from everyday aspects of employee motivation and performance on the job to standards of regulatory adherence, and attendant rules of conduct in response to those national partnerships, CGR was run on a model of a low participatory, low change management model that was experienced by most employees as stasis. No change meant that little challenge to normative modes of low productivity and national expectations of leave of absence, whether it be maternity, vacation, or merely a mental health break all contributed to what GE found in a confrontation with U.S. models of high productivity, and low absence employee relations. CGR employees were nothing short of shocked by G Es protocols which reinforced high change, aggressive capitalistic market practice. CGR employees also complained about communicative practices, arguing that the English introduction to GEs new management oversight meant that it was not they, who were being addressed. CGR employees were met characteristic literalism (i.e., plain blither means what is said, not inferred) by North American managers, who were equally shocked at what they thought to be unmotivated and unproductive long-term workers who had been working under the power system at the Paris based firm. In short, globalization of the corporation really required localization of GE in the preliminary stage, in social club for the corporation to assess its human resources accurately and adequately, and to foster good faith ground in order to effectively translate the companys corporate culture and standardise expectations in a fertile context that would be receptive towards company centered ideas such as capital growth.

Interpretation of Ethical Systems Essay Example | Topics and Well Written Essays - 250 words

Interpretation of Ethical Systems - Essay ExampleBasing on ethical formalism, this act unacceptable because of the evil intentions and therefore, I would go fore to fire him.The habit of employees stealing from workplace leads to losses. When this has happens, the employer is left with the burden of reviving the business alone or with the help of insurance companies, after a leaden and lengthy follow-up process. Being that the consequence of his action was going to hurt others, I will be justified to fire my classmate. All religions have nigh believes/commands that provide them with moral guidance. Despite the differences in these believes, all religions prohibit the willful commitment of wrong actions against others. My classmate is therefore not justified, no matter his pillowcase of religion. According to the natural law, what is good is what is natural and morality is what agrees with the natural world (Pollock, 2004). Stealing is an immoral act and therefore, an act against all people regardless of their

The Benefits and Disadvantages of Country Living Essay

The Benefits and Disadvantages of Country Living - Essay ExampleThis mover that even though you can easily drive public transport it will take you much longer to reach your destination because of the high traffic. According to the Texas Transportation Institute cities with the worst traffic allow Long Beach, Santa Ana, Los Angeles, San Francisco, Washington D.C, Fort Worth, Dallas, Texas, Houston, Chicago, Arlington, Riverside, Detroit, San Jose, San Diego, Orlando and Atlanta (Malone). If you live in the country you must have your own otherwise transport is almost impossible nonetheless it takes much less time because of the peaceful roads.It is not only public transport that is a problem, the lack of other amenities such as brand stores and eating places is too a hassle. There are much less extracurricular activities to enjoy. If you are bored in the city you can watch a movie, go to a concert, eat out at a fine restaurant or caf or simple hang out at a bar there are countles s places to choose from. A significant difference in the quality of education in the city and the country also leads to many people moving to the cities. There are so many good schools and universities in the city where you can achieve excellent education whereas in the country you will find that educational institutes are limited and sometimes the courses or classes offered are limited too as compared to the city where there are numerous education opportunities. Although it may seem strange the cost of living in the country has risen by 20 percent for the more international areas (Charlotte). So this is one aspect you need to keep in mind before you decide to settle in the countryside. The distances between places are greater which means more fuel costs. But an advantage is that you will get to walk more which is a very healthy workout. The air is also cleaner in the country so you will be exercising without even realizing.

Europa Europa Essay Example | Topics and Well Written Essays - 1250 words

Europa Europa - Essay ExampleBook Summary A young Jewish lad, Solomon Perel lives with his family in a remote break dance of Poland. A few years after his circumcision, he is forced to move with his family to Lodz, Poland after an endeavour takes the life of his sister. Solomon has two brothers Isaak and David. Later, we learn of the tension that exists in these places when Germans attack Poland which leads to instability in the area. In the ensuing fracas, Solomons parents send him and his brother away so that they will be safe in a incompatible location. We see how Soviet soldiers rescue Solomon and later sending him to an orphanage in Grondo. This way, Solomon and Isaac are separated. Solomon is then recruited into the Soviet Communist Union of Youth (Perel, 2008). Relations betwixt German and Poland continue to deteriorate. For the second time, Germans attack Poland, this time attacking the orphanage. Orphans here flee which separates Solomon from his peers at the time. Germ ans rescue the young lad. Solomon is very fluent in German that he is able to convince the German soldiers that he is of German descent and not Polish. He comes up with a new identity by claiming that he is Josef Peters. A gay German soldier, Robert later discovers that Solomon is indeed a Jew since he was circumcised and not German as earlier claimed. Robert does not reveal this, hence, vows to keep it a secret. Robert becomes the young Solomons protector, but, this changes during a combat between Germans and Soviets. During this combat, Robert together with other German soldiers is killed, and this leaves Solomon all by himself. Solomon decides to surrender himself to the Soviets. As he strides across the battlefield, Germans walkover this opportunity and they ambush the Soviets forcing them to surrender. Even though Solomon did not intend this, he is now regarded as a hero and this culminates in him being sent to a Hitler Youth school (Rigg, 2008). Various events transpire along the way to the school, the most notable being a sexual encounter between Solomon and a charwoman he was travelling with. Upon arrival at the school, Solomon is regarded a hero and a true and patriotic German. Solomon gets assigned to a room with a new prove friend, Gerd. Solomon falls in love with a German girl, Leni, but, they do not interact sexually since he fears that his identity will be revealed. At school, students are expected to be examined by a doctor once a year. Solomon realizes that this is going to reveal his identity since the doctors examination entailed being naked. He, therefore, evades the functioning by faking a toothache. Later, we see Solomon slapping Leni after she insults Jews in a small argument. The two do not see each other for long. Solomon goes to visit Lemis mother after some months. He learns from her that Lemi was heavy with child, and that it is Gerd who had impregnated her. Solomon is really heartbroken, and this forces him to confess to Lemis m other that he is Jewish. She sympathizes with him and promises to keep this a secret. At his school, police muster him to present his racial purity papers. Solomon tries to explain that he had left them at Grondo, but they hear none of it. They demand that he brings his Racial Purity Certificate. Solomon feels goddam since without these papers, his identity will easily be revealed. As he leaves the building, Gerd is killed through a nearby bombing. As the movie reaches its homestretch, Hitler Youth soldiers are

Research Paper for English 102 (Violence and How can you solve it)

For English 102 (Violence and How can you solve it) - Research Paper ExampleInterpersonal violence is shown by such violence that would involve persons who are think such as by blood or in marriage and persons that are not relate but who closely interact. Violence is however shown to catch been a common feature within human societies all through though the nature would differ from a generation to another and from social set-up to another. all over the ages, various tools for solving conflicts have been devised and applied with a motive of resolving the cause of the conflict. Moreover, the tools are meant for establishing mechanisms of restoring healthy relationship between the conflicting parties. Though in that respect may lack universally accepted tools to resolve particular types of violence, many of the tolls in act has substantial effects on solving the conflicts and thus, multi-disciplinary approach is what is ofttimes taken. It is noted that the effectiveness of any tool adopted for stopping violence and seeking amicable solution may depend on the nature of the violence, the cause(s) as well as the parties involved.Though violence has been shown to be multifaceted in causes, there lacks a universal approach in resolving conflicts. Literature from past tense studies show that resolution to particular violence often adopt similar or same tools for resolution. However, the outcome of applying common tools for resolving violence that is not related or has not common cause may not provide the intended results. The main challenge in resolving violence is therefore the cognitive content to rightfully choosing a tool that would lead to the anticipated results. There lacks a criterion through which the available tools of conflict resolution would be pre-tested prior to application in resolving a conflict and hence, adoption of such tools often take the trial and error method with no certainty of the outcome.As revealed by the problem statement, there may lack standard set criteria of selecting

Global warming global trend Thesis Example | Topics and Well Written Essays - 1000 words

Global warming global trend - Thesis ExampleConversely, on that point are people who believe that global warming is a myth. According to these people, the earth has witnessed close to 63 alterations between cold and warm climates over the sustain 1.6 million years. They believe that none of these indications or alterations was caused by changes in the levels of carbon dioxide due to human activity. According to Edmund Contoski (2010), global warming is not scientifically be because the earth periodically experiences climate change (Gale Cengage Learning 1). This topic was chosen because of the differing views on the cause of global warming. It was also selected in order to research views on global warming that are not popular or mainstream.The first article that will be analyzed is an article by Gale Cengage Learning. The article promulgated in 2010 states that global warming is a myth. The article is based on the observations of Edmund Contoski who found that over the last 1.6 mi llion years, earth has experienced changing climatic conditions. These changes were not caused by an increase in carbon dioxide levels due to human activities. According to Gale Cengage Learning, global warming has not been scientifically proven to show that earth cause the changes in climatic conditions. This article is logically structured because it begins with an abstract that outlines the main arguments and the direction that the article will take. Before the introduction, the author asks readers to consider third questions. Thereafter, the article proceeds to show that there is no connection between global warming and the levels of carbon dioxide in the atmosphere. According to Edmund and Gale (2010), manmade emissions of greenhouse gases such as carbon dioxide significantly increased after the period of global industrialization. Since this period, the levels of carbon dioxide in the atmosphere have increased steadily. Approximately

National Institute of Justice Research Paper Example | Topics and Well Written Essays - 500 words

National Institute of Justice - Research Paper ExampleOne such innovation is the Geographical schooling Systems (GIS). Geographical Information systems are computer programs important to capture data requisite in the criminal justice system (2009). This expose elucidates the role of NIJ in the (MAPS) program, and the importance of the program to help reduce crime and improve habitual safety.With the introduction of GIS, computerized crimes maps have become a commonplace in fighting crimes in the contemporary society. Using data from the police on crimes and the geographical area of certain crimes, analysts are able to map where crimes occur. In addition, analysts analyze the reasons why the crimes occurred and effectively finding various ways of to respond to the crimes (NIJ, 2009). In this regard, these computerized crimes maps combine a geographical and social aspect in analyzing crimes. In effect, the analysis of crimes becomes crucial to the warrantor authorities.Using funds from the Omnibus Appropriations Act of 1996, the National Institute of Justice created the Crime Mapping Research Center (CMRC) in 1997 (NIJ, 2009). The centers radical responsibility was to determine the department of polices use of analysis in policing. Consequently, the center developed programs meant to train and enhance the ability of police to implement spatial maps and sets of data in combating crime (NIJ, 2009). In effect, this step marked the beginning of the program by NIJ since CMRC subsequently evolved into the Mapping and Analysis for Public rubber (MAPS) program in 2002, which funds research that uses GIS technology (NIJ, 2009).According to NIJ (2009), the role of NIJ in the MAPS program is to support research, which is important to help security agencies to enhance public safety. On a broader perspective, this program examines four fundamental aspects. The first of these

Property Law Essay Example | Topics and Well Written Essays - 1250 words - 2

Property Law - Essay ExampleThe law of England and Wales permits a person to conveying his interest in property to others after fulfilment of certain conditions in accordance with law. It happens if a person dies intestate, bankrupt, or the property taken in proceeding of a court judgment for auction to generate the proceeds towards appropriation of liabilities (Clarke & Kohler 129).Donation mortis causa in conventional terms is considered as a commit to someone in anticipation of the death of its maker. The transfer of property is conditional or in other words, rests with the recipient immediately subject to the condition that the testament givers death occurs shortly (Harpum, et al 72).c)The cited gentlemen landed in the jungles of Borneo. They passed the jungle to celebrate the birthday of John in shack. During the stay at night, they perceive horrible noises outside their house, which scared John. They were in fear of being attacked that would cause their death. Therefore, J ohn handed over a bunch of keys of his house to Tim, car and a Cheque to Tim.f)Ben, the ultimate beneficiary, knew nothing about what was going on. Tim and the rest of the team members on their way to hospital in an ambulance for the treatment of John met with an accident wherein Tim was killed.b)The sulphur deficiency is that John only handed over the keys of his house, car and not transferred it in the name of John. The Cheque given to John was not in choose of John to draw the amount through his bank account. In order to have a valid possession of the mentioned moveable and immoveable properties, Tim should have sign-language(a) the deed.c)The third deficiency, the copyright of text book on property law, was not assigned to John, and the share certificates were not transferred in the name of John that were kept with the solicitor of Tim.e)As far as the rights of moveable and immoveable properties of John are concerned, according to new will

Child and Family and their Social, Cultural and Relationship Problems Essay

Child and Family and their Social, Cultural and Relationship Problems - Essay ExampleA family opinion should contain discussions regarding the type of family, family finance, safety, health, emotional support within the family and outside the family and family roles. (Pillittery, 2007). This get out be the guide that this paper will use in order to fetch the necessary information it needs in order to create an appropriate conclusion. This will in addition help in the goal of the paper, which is to provide recommendations on nursing recommendations for a six(6) week period. This papers main discussion points areThe nerve we are presented with provides us with a multitude of variables, facts, ideas and sources. Most, if not all of these things are things that will have some sort of effect on the child, either for short-term or in the long run. We were provided with a short family background, relationship descriptions, summaries of actions and histories, and these are the points o f the case that our paper will focus on and use in order to get the needed results. We will also be relating these facts to current literature in order to get a bearing on the correct path to take for the assessment and nursing care plan.Aside from the family influence, cultural, religious and environmental influences also play an important role in this case, as, according to a paper by oregonstate.edu, these social influences will have a resounding effect a persons attitude or outlook.Aside from the factors stated above, the case had also described some issues such as the childs difficulty in adjusting to life in a foreign place, being diagnosed with Post-traumatic stress disorder, suffering from a form of Dyslexia, being diagnosed with Epstein-Barr virus, having been teased at school due to his racial background, and being unable to be with the people he is comfortablewith for one reason or another. On their own, these issues may be minor, but combined, they create a massive impac t on the child and his wee-being. We will take all of these factors into consideration for the entire duration of the case.

International business Essay Example for Free

International business EssayGlobal or regional integrator strategy would be the dominant commercialise player in Asia and Latin the States. The aim of this strategy is to give strength the strategic relation between regions in the social political and economic sphere. It helps in encouraging economic relations through investment which pass on help in innovation, technological development, and private-enterprise(a)ness in the industries and it withal helps the industry to become effectual and earn bread (Frank 2007 p98).By Asia and Latin America adopting the regional or world-wide integrator strategy in air line and telecommunication industries, it will lead to revival of trade in the regions or globosely which will result to sustained growth, creation of jobs and elimination of poverty. Regional integrator strategy leads to change magnitude openness and major economic reformsIn industries utilise in regional simulations the best strategies to use is regional or global integrator because industries in such integrations will be in a position to acquire the best technology and expertise which will help the Latin America Asia to provide competitive and quality services in the airline and telecom industries. For full region integration in Asia and Latin America the appropriate strategy to use is global integration because this will help the company do sell its services globally without restriction which will help the company to have increased sales and profits.Incase of tall uncertainty, the appropriate strategy to use is specialist strategy which will help Asia and Latin America to specialize their airline and telecom industries in the countries that are promising and leave those with high uncertainty level of performance. Regional chances There are a number of endemic risks in Latin America and Asia. Malaria is one of the risks which is splay by the anopheles mosquito which mostly bites at night. It is mostly found in Indonesia, India, some par ts of South Korea and some parts of China. In Latin America malaria is also an endemic risk and a major public health.It kills about one million people in a stratum and remains a threat to Asia and Latin America The other risk to the travelers in Asia and Latin America is dengue which is a viral infection sender borne disease (Andrew Peter 2000 p 121). Transmission occurs in both urban and rural areas only if the highest risk is in urban areas. Cholera is an endemic risk to both Latin America and Asia. It is caused by eating or drinking food or water which is contaminated Some risks are not reciprocal in the two regions like bird flu is a risk in Asia but not in Latin America.It is caused by influenza A virus and it is a great threat to human beings. On the other hand, yellow fever is an endemic risk in Latin America but not in Asia. It is a serious haemorrhagic disease transmitted by those mosquitoes that are infected. The disease has no cure and treatment is only used for red ucing the symptoms. In Latin America still Chagas disease is endemic and thirteen million people are infected. It is usually transmitted by contamination of a person who has parasite feases of a triatomite bug.Global companies should address these risks and uncertainties in Latin America and Asia by making sure the travelers are given the even up vaccines and repellants before they travel to these areas with these risks and uncertainties. They should also make sure that the right preventive measures are put in place to protect the travelers. Travelers should be trained to unwrap health when they go to such areas in order to avoid the water borne diseases. Consumer marketplaces in Asia and Latin America In Asia there is high increase in population which has resulted to increase in spending power thus attracting many multinational corporations.On the other hand Hispanic represents the largest minority in the unpolished but it is the fastest ethnic growing group. The purchasing po wer is estimated to be one consumer out of every eight residents and thus companies are also targeting this market (Robles, Simon Haar 2003 p 249). In Latin America high population of the young youths is also a driving force in this consumer market and it s taken as a business opportunity. In Asia youths have a high market value though they are influenced by the western media.In Latino market high population is concentrated in the urban area which makes it easy for geographical targeting. On the other hand population in Asia is spread in urban and rural areas making it hard to target a certain area. On cultural issues in Latin America people possess different levels of tension in culture. Those with low cultural tension expose themselves to non Latino things while those with high cultural tension emphasize their culture as a unique one. In Asia there is ethnic and language differences and thus marketers and media must put this into consideration.Asians hold to their cultural root s and so their buying doings is affected very much by their culture. These markets foot be segmented geographically, on the basis of language segmentation and on cultural basis. Paths followed from local to regional and eventually global Companies can take different paths from localization to regionalization and ultimately to globalization. One of the paths is by being a diversified national champion, then a narrow regional integrator, high focused broad regional champion and finally high focused multinational company (Frank2003 p249).The other path can be highly focused national champion, to highly focused narrow regional champion to highly focused broad regional champion and finally to highly focused global multinational company. The third path is diversified national champion to narrow region integrator to broad regional integrator and finally to diversified global integrator. The other path can be national specialists to narrow regional specialists to broad regional specialis t and finally global specialist.Factors that dictate which paths a firm is supposed to take are the maturity of the product, whether it is a weak or strong differentiated firm, the strength of the marketing skills and also whether the firm is highly skilled or not. The other factors that also determine the regionalization and globalization of a firm include customers, regulations, infrastructure and culture. The advantages that a firm ask to develop from one level to another include, minimization of risks, innovation, making more profits and being efficient.The Latin America airline company followed the path of root being a diversified national champion, then it went to narrow regional integrator to broad regional integrator and finally to diversified global integrator. It gained high profits, became efficient and was able to adopt new skills and technology (Robles, Simon Haar 2003 p 249). The Asian airline followed the path of being a national specialist to narrow regional speci alist then it moved to broad regional specialist and finally to global specialist. The Asian airline company gained some advantages like gaining high profits and being efficient due to specialization.

Integrated Conservation Development Projects Essay Example for Free

Integrated Conservation emergence Projects EssayIntegrated Conservation Development Projects (ICDP) look into how the socio-economic goals of a people may be achieved without compromising the ecological balance of the environment. At the alike(p) time, ICDP, more importantly, is directed at using socio-economic investments to keep the biodiversity intact despite the influx of military man activities. ICDPs require an assessment of the dynamics of the project area so as to be able to determine the appropriate approach and the needed intervention, and monitoring and paygrade in the target community. The following are experiences of the implementation of some ICDPs English Title Conservation and reading projects in the Brazilian Amazon lessons from the community scuttle computer programme in Rondonia. Personal Authors Browder, J. O. Author Affiliation Department of Urban Affairs and Planning, Virginia Polytechnic Institute and State University, Blacksburg, VA 24061, USA. Do cument Title Environmental Management, 2002 (Vol. 29) (No. 6) 750-762 paper Springer-Verlag NewYork Inc. hook This ICDP takes on community-based conservation and development as a foundation of sustainable economic development. Although there is a growing debate on the military posture and replicability of ICDPs, the central elements of the concept of integrated conservation and development are examined through a description of the Community Initiative Program (CIP), a pilot program of the Rondonia Natural Resources Management project in the western Brazilian Amazon state of Rondonia.The CIP apply the principles of ICDP to the regional scale in different communities at the same time. Conservation relates of the program and lessons learned are presented here. Author Asian Development Bank Year 1998 Paper Title Central Sulawesi Integrated Area Development and Conservation Project Abstract This ICDP focuses on Indonesias Central Sulawesi Integrated Development Conservation Project. T he goals of the Project are poverty reduction and sustainable development achieved through acceleration and sustained growth of the agricultural sector.It also has a policy component that aims to develop a policy framework and institutional straighten measures to increase agricultural productivity. The expected outputs and outcomes of the Project are hoped to bring about socio-economic as well as environmental benefits. The benefits shall have a positive impact on both the poor and the indigenous cultural communities in the area. Author The World Bank Documents Reports Year 2007 Paper Title Request for the secretary of states commendation to designate Bolong Fenyo as Gunjar community wildlife reserveJournal Title Gambia Integrated Coastal and Marine Biodiversity Management Project Volume 2 of 2 Abstract Gambias critical ecological areas may be protected with The Integrated Coastal and Marine Biodiversity (ICAM) project. A number of expected project impacts and mitigation measure s may regulate activities through the establishment of resource utilization zones within the core park area and buffer zones but these are aimed to obtain positive cause and impact both in the short-term and in the long run.A new set of rules will also have to be drafted by the DPWM and the communities so that permitted activities especially in the reserve area such as fishing and oystering may be agreed upon. Other alternative options are being explored in view of the limitations presented.ReferencesCab Abstracts. (2007). Conservation and development projects in the Brazilian Amazon lessons from the community initiative program in Rondonia. Retrieved October 8, 2007, from Cab Abstracts Web site https//www.adb.org/

Ethical Brand Management Strategies for Fashion Industry

ethical give away vigilance Strategies for formulate IndustryThough snitch management is not limited to the app arls and ragories it is in truth evident that look patience has given the word a turnaround over the years. From send fanaticism to spot hardcorety spurt labels have the tendency to create a strong Brand individuality amongst the minds of the consumers. Many of their blemish management strategies have been successful.The global musical mode industry is a giant in terms of the impact it has on economy, trade and commerce of many countries, the reach and enormousness of its products and the strength of its employment.Over the century, crop of the industry has been astonishing in terms of technology and tax income. The innovations had been rapid and developing exp binglential.Though origin of stigmatization dates back to historical times, look industry is wholeness of the industries which capitalized the most of a Brands strength. Fashion industry has a strong affinity to brand management, and most successful brand strategies like retailers Zara, Mark Spencer and Luxury occasion brands like Louis Vuitton, Armani, Dior and YSL.The Brand schema of most fashion brands revolve around the concept of differentiation of products, target node assemblage and building brand-consumer family from which is derived a Brand Personality and Identity of each brand. This identity carves a niche for the brand in the market. plainly t here(predicate) stand a a couple of(prenominal) questions roughly this glamorous industries brand management strategy.Does a successful brand management strategy mean ethical Brand strategy?Does having a good turnover a year make a brand strategy successful?Can Ethics be inculcated in a brand strategy in an effective way?In the recent years a new concern has developed for the industries worldwide, the Ethics of demarcation. The London fashion week, 2008 states that the fashion Industry has been caught on the come forth of ethical and environmental clothing.Though inquiryes have been made widely on Ethics and Business in most of the fields and industries very few initiatives had been made for the same in terms of brand management moral philosophy and in particular context of Fashion and Appargonl Industry.This Proposal aims in examine this less frequented topic of research yet maturation concern of ethical consumerism in fashion industry, the requirements and processes involved for a brand to identify itself as a Holistic and authentic ethical brand.Scope of the StudyResearch Objectives, Questions and HypothesesResearch ObjectivesTo study the brand management strategy of successful and in good order brandsTo understand the importance of Ethics as a critical factor for any brand strategyTo analyze the effects of integrating ethics into the brand strategy and the implications of the relationshipResearch QuestionsWhat is a Brand strategy management? What argon the successful brand st rategies?What is channel ethics? What is the need of honorable Brand strategy?What are the implications of integrating ethical vocation and brand strategic management?Research HypothesesHypotheses 1Strategic management is significant for a successful BrandHypotheses 2Business ethics has become an inherent factor for emulous advantage of a brandHypotheses 3The relationship between brand management and business ethics can form an authentic ethical brandLiterature Review of the ProjectThis chapter aims to analyze the theory of the research project which is basic every(prenominal)y categorized into three broader topics of the research, viz.Fashion IndustryBrand Management strategyBusiness EthicsFASHION INDUSTRYDefinition and HistoryWhile fashion can be defined as the style or custom prevalent at a particular period of time adopted by the vast population in terms of clothing or behavior, it has been around from the time when people begun clothing.From 10,000 BC when men discovered a needle and pout to cloth themselves, through the Mesopotamian and Egyptian civilization where clothing got a religious meaning through the roman and Greek civilization where clothing was given an symbolization of beauty through the evolution of modern Elizabethan and Victorian era and finally to the era of influence of ornamentalists like Dior, Chanel to arrive at the Great Fashion era of today, Fashion has been always evolving.EvolutionBut technically an industry for the same flourished and with the mark of off-the-peg invention around the beginning of twentieth century. Till then tailors made cloths specific to a person, until when they found similarities of body forms of people they developed patterns which would fit more than one individual. Thus came in the Ready-to-wear garments.With the mark of 20th century the tailor shops were being turned into workshops to factories, where pattern drafting, bulk fabric cutting and sewing began. Industrial engineering and quality domi nance were introduced as in other industries to yield greater quality and quantity of goods. During the era of industrial revolution the industry flourished. Thus evolved a billion dollar mark industry.With market being flooded with apparel products, the industry learnt the means of survival is differentiation. That is when the fashion industry started to adopt branding strategy for differentiation and creating particular identity of products that could be held in the minds of the consumers which would make them to buy the products repeatedly. Thus evolved fashion brand management strategy.Successful Fashion brands and brand philosophiesNike Just Do ItThe brand philosophy portrays grit, determination and passion.The products of Nike send the statement of a detached, determined, unsentimental attitude.Nike is synonymous with CoolLV Symbol of sophistication and styleLV brand philosophy is tradition incombination with modernityLV products are Elegant, Practical, Prestige, Luxurious, Desirable, Stylish, Value-for-money, High-quality and Ever-lastingLV signifies Pride, Luxury and eleganceGiorgio Armani Epitome of Luxury FashionThe brand founded and owned by the useer Giorgio Armani is a luxury line created by the designer catering top-notch clients with exemplary designs, style and materials that differentiates it from the regular luxury brands.The Brand Philosophy of Armani brands are based merely upon the founders personality and idea since the unique selling point of the brand is that it is Armanis stake MANAGEMENT STRATEGYBrand DefinitionAccording to the American Marketing necktie (AMA), A brand is a name, term, sign, symbol or design, or a combination of them intended to identify the goods and work of one seller or group of sellers and to differentiate them from those of other sellers.But in a more generic definition it could be a means of differentiation a connection has over their competitors who release similar goods. For Example Procter and Gamble produces dental tooth paste and so do Unilever. They both have to differentiate and offer some product for their customer base that would make them loyal to the company. Thus PG created Crest and Colgate brands of toothpaste and Unilever created the Pepsodent. The name is not the brand. But the logo, symbol, the product offering, the set on the whole is the brand a company creates. brands enable a buyer to easily identify the offerings of a particular company.Psychological perspective of brandFrom the psychological perspective a Brand is a perception held in the minds of the consumers. Perceptions are the psychological experience of adult males. Hence a brand is actually the psychological experience or view a human has about what it has to offer to them.As Scott Bedbury, a leading branding consultant in his book titled, A Brand New World veraciously states Brand has become psychological concepts held in the minds of the public, where they may stay foreverBrand Strategic Manageme ntStrategic management in a Brand demesne is the structured abridgment, decisions and actions the brand takes in order to conjure the brand identity and value which gives the sustainable competitive advantage over its competitors.DecisionAnalysis work onBrand strategy is the foundation laid for the creation of the brand Identity which signifies the brand promise the customer expects. A brand strategy encompasses systematic grooming at each stage of branding process.Right fromRealizing the mission and vision of the company,Researching and defining the target customer segment,Zeroing on the Unique Selling Proposition of the company,Differentiating from competitors grown a personality to the brand, developing brand values,Communicating the Brand values and brand promise to the customerUntil Sustaining the Brand the strategic grooming, decision making is termed as the brand strategy Management.The Zara Strategic ManagementDefinitionA firm to sustain in the current competitive market scenario should formulate and implement a value creating strategy, in order to achieve strategic competitiveness.Strategy is an incorporated and coordinated set of commitments and actions designed to exploit core competencies and gain a competitive advantage.Strategic management process is the full set of commitments, decisions, and actions required for a firm to achieve strategic competitiveness and earn above-average returns.Zara has adopted what is termed as the integrated constitute leadership and differentiation strategy. This strategy involves engaging in original and support activities that allow a firm to simultaneous pursue low cost and differentiation.The Strategic ProcessToday a consumer has high expectations while purchasing a good or service. They demand low-priced yet differentiated products to accommodate their needs. To address these demands organizations engage in autochthonic and support activities which will equip them to capitalize on both lower cost and dif ferentiation. The objective of this strategy is to produce products of differentiated value efficiently. Efficient production provides cost leadership and the differentiation of products add unique value to it. The firms thus become strong in networking amongst the primary and secondary activities becoming competent.Zaras Strategic ProcessZara has successfully adopted this strategy of cost leadership and differentiation to provide consumers with desirable fashion goods at comparatively low prices. The sophisticated design team, effective managing of costs, flexible production system and total quality of management are the capabilities of Zara which gives it an strategic advantage over competitors moralsDefinitionWhile the world is facing the strength of business and commerce flourishing despite the economic slowdown, there is a silent movement amongst both the consumers and the organizations arousing concern for Ethical Business. Business ethics has now become the much debated topi c not scarce beca friendly function of its growing importance but excessively the complexity and difficulty in understanding and implementing them in a business.Human Beings have the power and dexterity to think and make a decision which other creations dont possess. This ability also comes with choices. And these choices require rational thinking. The humans thus should make the choice of which is right over wrong, using their knowledge, views and analytical skills. But the right and wrong are not explicit and requires tough decisions as the ethical decisions are not easy to make and demands more than what the individual or organization is ready to give. But such decisions are vital for the greater good of the organization, people and environmentEvolution of EthicsEthics is one of the few terms with no one fixed definition. It is an evolutionary concept. Its meaning and purpose is evolving as does the business. The following are the few views on ethics,The Initial definition f or ethics was simple. Ethics was about doing right thing in context to morals, values and culture. This works for an individual who has personal instinct and acts according to that instinct.When it comes to an organizations perspective, defining what is the Right thing and whom or what should be the primary concern for ethical decisions the company, the shareholders, the stake holders or the whole society, ample questions arise.But inevitably men are greedy and as time progressed since 1960s heterogeneous ethical issues arouse in business. From the Employee-employer relationship tensions, bribery, financial frauds and mis-management, human rights, transparency issues, environmental issues to the Intellectual property stealth and cyber crimes every issue has led onto a newer perspective and need for ethics in business. These needs were supported by various laws and enrols passed on by the authoritative organizations. The developments include the earlier code of get and values est ablished by companies, to the formation of ethics resource centre and corporate social responsibility movements and until the Sarbanes -Oxley Act of 2002 business ethics have locomote under strict scrutinization of these regulations.Need for EthicsBusiness ethics in text definition is The Principles, standards or rules that guide the organization and the organizers together in the business arena. The standards are the judging criterions for what is right or wrong and what is acceptable and unacceptable by the society at large.But various studies suggest that ethics is ever evolving phenomenon. From being Just doing the right thing to the standards and laws of judging the right thing now ethics has evolved to Business beyond profits and laws. Now Business ethics is about the Triple Bottom Line.FinancialSocialEnvironmentalEthics is now beyond tho doing business without traumaing the society and environment. It is about doing business and also contributing to the society and environ ment from where they take resources for doing the business and also sell the end product or service. Thus the expectation is that while the business has growth there should also be the societal and environmental growth.This evolution of ethics gave rise to a new field in business namely the unified Social Responsibility. CSR is about an organization going beyond what is legal and makes most profit for the company to contributing and achieving societal benefits with interest of all stakeholders.ETHICAL BRAND MANAGEMENT STRATEGYThe New ConceptWhile the business ethics is much debated and though complex organizations are trying to interpret and implement them in business. Research and studies are conducted in this field of business ethics. But unfortunately Brand management and integration of ethics into the foundation of branding take over dust unobserved. The reason for the same could be many including the major misconception that branding is all about the powerful logo and name t hat enables organizations to sell products and rake profits.But that is only one part of the branding. The product branding is much regarded with importance that organization branding is overlooked. This study is to understand the importance of integrating ethics into organization branding and the strategic performance of the same.Brands today have a powerful position in the minds of the consumer. The consumers associate themselves with the brand and studies claim that bran is a Personality in the minds of the consumer. This phenomenon leads to brand loyalty or in severe case to brand fanaticism. When brand has such importance amongst its consumers and has direct impact with its activities in society and environment, there is growing demand for Ethical brands.Case study AppleConsidering the Case of one of worlds powerful brand, AppleApple has a perceived personality of sophistication and uniqueness in the minds of its customers and the society.But a recently one of Apples supplier manufacturer have been found guilty for chemical poisoning of 49 employees and another supplier reported to have used child labor.Though Steve jobs of Apple claim that Apple is not responsible for the same, these reports highlight lack in ethical concerns in area of production of worlds popular devices. This tycoon pose as a threat for the brand Image Apple has created over the years and its sustainability becomes questionable. Consumers have the access to information to realize Apples sophisticated product is an end result of unacceptable work environment and child labor. Then the Brand Personality in their minds might take a change.Thus to avoid such a situation it is not an option but a necessity for Ethical brand Management Strategies.The Ethical ApproachEthical brand is perceived as an oxymoronic term by business community at large. They are regarded as two strange terms put together. But the real sense in perceiving them is as two complementary words working in synchronizat ion with each other. twain is of no use when the other is insignificant.While a typical Brand Strategy aims toEstablish the brand values amongst customersCreate Brand Identity and market position differentiating from competitorsCreate and sustain brand loyal customersTo maximize profit by increased sales and expansion of brandThese aims are basic and essential for any organization trying to establish and sustain a brand and make the organization profitable. But as the brand grows in size, power and financially, these aims are testified for their ethical commitments and that is when they flatter undoubtedly.The Ethical approach to the same brand strategy aims would possibly be,Establish the brand values amongst customers By not save stating the values but integrating those values at each and every stage of the organization. Brand values are promise made by the organization.Create Brand Identity and market position differentiating from competitors By competing fairly, without tryi ng to override competition unethically at any meansCreate and sustain brand loyal customers Without fake promises, with transparency and sustainable brand practices.To maximize profit by increased sales and expansion of brand Without bringing about any distress to the environment, society and stake holders, and also contributing to the society and environment responsibly.The table does not follow any standard code of ethics but just a perspective in which the same aims can be redesigned for an ethical brand.ETHICAL FASHION BRANDSFashion industry is undoubtedly ever flourishing industry not only because of its size and buzz but also since it produces one of the basic commodity for which there is a ever increasing demand Clothing. Fashion Industry is characterized by Labor intensive, customer centric, fast changing trends, extensive raw material usage, and tedious manufacturing and marketing processes.Consumers of fashion brands are loyal chase of their brands. Be it high end fash ion designer brands like Dior and Armani to the mass marketing fashion brand like Zara and MS, brand followers have very high expectation of their brands. From product quality to service these brands have to live upto their brand promise.With Globalization, a brands customers have access to informations of all forms. And the rising concern of the fashion consumer is not only about how cost efficient their clothes are but also how ethical are the clothes they wear?It has to be mentioned here that the same consumers who question about ethical status of the brands also demand lower costs of quality products. As discussed earlier in ethics there are always choices,whether to provide higher ethical products and the higher cost that accompanies it to make sustainable profitswhether to give lower cost, lower ethical products and still make larger profitUnfortunately most fashion brands seem to have chosen the latter option which could be viewed as the immediate trounce solution for the br and and customers. But is the solution sustainable is the issue of the hour.Case of Ethical Brand FailureHMOriginated in Sweden in the year 1947, HM now holds 2000 stores across the world. The brand has its own base of customers and promise them fashion and quality at the best price.The corporate social responsibility of HM as stated in their sustainability report which states style and substance encompasses most of the ethical issues of fashion industry. Their sustainability vision as stated is that they follow a strategy for the business operations which ensures financial, social and environmental sustainability.But recent reports claim otherwise, Financial Times has reported that HM clothings organic cotton claims are deceptive as a test conducted on these so called organic cotton fabrics reveal a outrageous amount of genetically modified cotton, (DNA modified cotton for reveal productivity and anti-pest properties). It is well known that there is worldwide outrage against genet ically modified crops as their ill-effects surpass the benefits they possess. Many countries have banned the cultivation and use of genetically modified cotton as they possess unforeseen threats to the consumers health, environment and the society.Here is the case of HMs failed promise. Their sustainability vision has lost its application as they committed financial, social and environmental sustainability but the reports claim the opposite.GAPGap, claiming to be the worlds largest specialty retailer, was founded by Doris and Don Fisher in the year 1969 with San Francisco as the base. They include array of brands namely Gap, Banana Republic, Old Navy, Piperlime and Athleta. Gap now operates 3100 stores worldwide.Interestingly GAP has dedicated a separate website for the cause of the Brands social responsibility and ethical practices. The Statements and claims are powerful and brings a positive aura about the brand.Gap states that they believe not only in the basics of ethical busine ss practices but also to get the picture a broader, deeper responsibility to people and the planet. The statement states that the brand stands up to care for the stakeholders, society and the environment at large and they make choices which bring no harm to them. They also ensure the GAP customer that every time a Gap product is purchased the consumer acknowledges a Brand which cares about people and planet.But the on-key depth of these statements becomes questionable when GAP is now caught in the middle of quality of the work environment GAP suppliers are subjecting their workers to. The Telegraph reports about child-labor in factories in India sewing GAP garments.The Saipan Islands of the pacific, Officially under US has a legal system for setting their own immigration system which facilitated garment manufacturers to bring in cheap labor from chinaware and use labels stating Made in USA. The large Chinese owned garment factories bring in young female workers from china and most ly south-east Asia with assurance of good salary and work environment but contrastingly with sweat shop work environment.A critical analysis of what GAP has stated as their ethical policy is strikingly in contrast with these reports. If the ethics is as integrated into Gaps vision as they claim what could be possibly be the cause of these situations in factories supplying GAP clothing?The Need for Authentic Ethical BrandThe cases of GAP and HM are just examples of ethical failures in Fashion Brand management. There are many other big brands associated with ethics failure the list including Nike, Abercrombie Fitch, Calvin Klein, Wal-Mart and more.These cases plainly illustrates these companies didnt lack a vision for sustainability. They had well-structured vision and mission for sustainable ethical strategy, but what they lacked was the implementation and supervise of the same.It is also essential to begin this process right from the basics. That is ethics and brand strategy shoul d integrate from the fundamental and progress upwards through all processes of the brand development.Research MethodsThis research proposal aims in laying the foundation for the fine dissertation to follow on developing an ethical brand strategy framework for the fashion industry. The proposal aims in locating the problems of existing ethical strategies and their implementation and monitoring systems.RESEARCH FRAMEWORKTrend AnalysisDesign processSamplingDESIGN MERCHANDISEEthical check pointEthical issueEthical resolveApprovedRejectedScheduling resource allocationSupplier AnalysisRaw material procurementSamplingPLAN arisingEthical check pointEthical issueEthical sourceApprovedRejectedGarment Sewing ManagementFiber to fabric monitoringMarketing Ads ManagementSamplingPRODUCE AND MARKETEthical check pointEthical issueEthical SolutionApprovedRejected dotWarehouse managementInventory ManagementTransportation to showroomsEthical check pointEthical issueEthical SolutionApprovedRejec ted adorn planning VMSales feedbackSales Trend analysisSALES, ANALYSE AFTER SALESEthical check pointEthical issueEthical SolutionApprovedRejectedResearch DevelopmentHuman Resource ManagementAdministrationSUPPORT ACTIVITIESEthical check pointEthical issueEthical SolutionApprovedRejectedPRODUCT OF AN AUTHENTIC ETHICAL BRANDThe idea of the research framework Fig is to ensure the brand can be known to be practicing an ethical strategy if and only if code of ethics is integrated at each level of process flow of product development. comment of the frameworkThe framework is structured to highlight six vital process categories for a brand to produce the end product. The categories includeDesign merchandiseThe design and merchandising is the first stage in a fashion brand process flow, as this where the product is conceptualized and given form. The trend analysis, feasibility of design, material selection, consume and all merchandising coordination processes takes place at this stage. This is the mind work part of the fashion product development.Plan sourcePlanning includes the pre-production scheduling, resource allocation, backward planning and ensuring commitments. Sourcing includes procurement of raw materials for the production process. This stage requires large supplier and buyer co-ordination and resource planning.Produce and marketThe apparel manufacturing is the most labor intensive of all levels of product development. However automated, the actual cut, sew and pack requires ample workforce management. Marketing is where the brand transports its values to the customers and involves PRDistributeThe distribution is the most key of the supply chain activities, inventory and warehouse management of finished goods, allocation planning and transportation to the showroom.Sales, analyze after salesThis is where the product is made into revenue through sales. The showroom management, floor planning, visual merchandising all enable shoppers trafficking the sho wroom while the sales analysts analyze the sales patterns and suggest on replenishment. The after-sales services and waste management of the Brands products are areas of concern.Support ActivitiesThe support activities form the backbone of the brand process flow, which includes the essential human resource management generating, training and maintaining workforce, research development bringing about new innovations for the brands portfolio and the general administrative department taking care of the overall functioning of the brand from conceptualization to customer care.The Ethical CheckpointThe research aims in finding the feasibility of having an ethical checkpoint at every stage of product development of an apparel brand. The purpose and functionality of the ethical checkpoint could be indicateTo ensure only ethically sustainable products pass through different levels of brands production process.ProcessEach brand should define their own ethical standards and code of ethics to b e followed at each level of the Brands product development. This code of ethics should be in compliance with both global and local ethics standards in accordance to the brands demography.The function of the ethical checkpoint is to ensure that at each level of process flow the ethical standards are met and if any ethical issues arise the suitable ethical solutions are arrived at before the product pass on to the next level of the process flow.In this way the product at each level is ensured to be sustainable. Thus the brand self-monitors itself for ensuring the sustainability promise it has made to its consumersEnd ResultThe end product is not just name stake ethical but holistically ethical made by ethical standards from the scratch to the finished goods stage.Positive ImpactBy adopting this strategy the brand not only ensures it stays committed to the people, planet and product but also they promote positive consumerism amongst their consumers. This is one of the possible framewo rks of authentic ethical brand management strategy for the fashion industry.A descriptive framework for the ethical check point could beEthical check pointEthical issueEthical SolutionApprovedRejected