Finding Out The Satisfaction Of Students From Whiteria...

Abstract: Fast food does not only mean to prepare food and serve quickly but it also satisfy the consumers in terms of their taste and preference. Even in many restaurants after serving the food to the customer, restaurants ask the customers to fill up a survey form to know their customers taste and preferences and also their satisfaction level. The main objective of this report is to find out the satisfaction of students from Whiteria regarding their taste and preferences towards fast food. The survey was done by giving questionnaires to the number of students (49) in the college campus and the result was 100 %. To find about the outcome of similar research conducted in past, some of the articles were chosen from ProQuest and EBSCO databases and their findings were studied. It was evident from our findings that most of the students are satisfied while eating fast food more than once a week and they are between 18-24 years. The second finding was about the Indians who like to eat in Subway. Mostly University Degree students recommended their friends and relatives to eat fast food that means they were happy consumers of fast food in various places. This research can be used as a guideline to the future researchers, who want to research customer satisfaction in fast food in any country or region of the world. Introduction: When it comes to any type of food customer satisfaction is very important in today’s world. At any level,